How big was Bad Bunny’s Super Bowl 60 halftime show?
The ratings are out for Super Bowl 60 a few days after the big game concluded, and the numbers show that its halftime show was one of the most-watched of all time. Puerto Rican artist Bad Bunny’s performance drew more than 100 million live viewers to NBC to watch the show.
In the days since, more figures have dropped to show just how wide of an audience Bad Bunny reached with his halftime show performance, which also featured Lady Gaga and Ricky Martin.
Here’s a closer look at five wild stats that show just how popular Bad Bunny’s halftime show really was:
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How many people watched Bad Bunny’s Super Bowl halftime show?
Halftime show views (U.S. only): 128.2 million average viewers
According to a press release from NBC, which owned the broadcast rights to Super Bowl 60, Bad Bunny’s Super Bowl halftime show averaged 128.2 million viewers between 8:15-8:30 p.m. ET in the United States.
That would make Bad Bunny’s performance the third-most-watched Super Bowl halftime show in history, trailing Kendrick Lamar’s performance at Super Bowl 59 (133.5 million viewers) and Michael Jackson’s Super Bowl 27 halftime show (133.4 million viewers).
Nielsen, the media audience measurement firm, is expected to have more detailed viewership metrics from a global audience later in the week.
How many YouTube views does Bad Bunny’s Super Bowl halftime show have?
Halftime show YouTube views: Over 69 million
As of 1 p.m. ET on Wednesday, Feb. 11, three days after Super Bowl 60, the official, NFL-uploaded YouTube video of Bad Bunny’s Super Bowl halftime show has more than 69 million views.
For comparison, the YouTube video of Lamar’s halftime show performance from last year reached 50 million views in a similar, 72-hour time frame in the days following Super Bowl 59.
To date, Usher’s performance from the Super Bowl 58 halftime show has 38.2 million views two years after his performance.
How many social views does Bad Bunny’s Super Bowl halftime show have?
Halftime show social views: Over 4 billion
NBC’s press release from the evening of Tuesday, Feb. 10 said that Bad Bunny’s Super Bowl halftime show generated more than four billion views on social media within the first 24 hours after the performance.
The broadcast network stated that meant the performance at Super Bowl 60 was ‘the most-consumed halftime show of all-time on NFL social platforms.’
How many people watched Bad Bunny’s Super Bowl halftime show press conference?
Halftime show press conference views: 63 million
An Apple press release on Sunday, Feb. 8 stated that Bad Bunny’s halftime show press conference, which he conducted on Feb. 5, ‘became the most watched in Super Bowl history with more than 63 million views across an array of related content, including the live stream and social clips.’
How many people watched Bad Bunny’s Super Bowl halftime show on Telemundo?
Telemundo halftime show ratings: 4.8 million average viewers
Telemundo, the Spanish-language broadcast network owned by NBCUniversal, averaged 4.8 million viewers during Bad Bunny’s halftime show, according to NBC’s press release. That numbers was 1.5 million average viewers higher than the big game itself, which averaged 3.3 million viewers on Telemundo.
NBC’s press release stated that the Telemundo halftime show ratings made the Puerto Rican artist’s Super Bowl 60 performance ‘the most-watched Super Bowl halftime in Spanish-language history.’
