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Explaining the Super Bowl logo conspiracy

January 6, 2026
in Sports
Explaining the Super Bowl logo conspiracy
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The NFL is rigged!

That’s what the conspiracy theorists say anyway. They believe that the NFL is rigging games in order to achieve predetermined outcomes through means of calling penalties, or omission of penalties, and that the referees are in on it. It’s a difficult concept to wrap your head around, but maybe those theorists aren’t so conspiratorial after all.

If the NFL is in fact rigged, it would stand to reason that they’d know who will play in the Super Bowl each year. Well, one theory suggests exactly that, and it’s found within the colors of the Super Bowl logo. So, let’s play along.

What is the NFL’s Super Bowl logo conspiracy?

The conspiracy centers around the idea that the NFL predetermines which teams will be playing in the Super Bowl every year. The conspiracy points out that in recent years, whenever the league releases that season’s Super Bowl logo, the colors often match up to the teams that wind up playing in the Super Bowl.

Super Bowl LVI featured an orange and yellow logo. The contenders that year turned out to be the Los Angeles Rams (yellow) and Cincinnati Bengals (orange).

Super Bowl LVII was green and red. Lo and behold, the game featured the Kansas City Chiefs (red) and the Philadelphia Eagles (green).

Super Bowl LIX was green and red, and wouldn’t you know it, it featured the Eagles and Chiefs again.

What about Super Bowl LVIII?

Yes, Super Bowl LVIII featured a purple and red logo, which did not come to fruition. The Chiefs and 49ers played in the Super Bowl that year, and neither team has purple anywhere in their logo. However, conspiracy theorists will note that the NFL had to shift course that year due to the romance between Chiefs’ tight end Travis Kelce and pop megastar Taylor Swift. The 49ers still reached the Super Bowl, but the Ravens (the only purple team on the AFC side of the bracket) were eliminated in the AFC Championship Game in order to make way for Kelce and the Chiefs to draw in more fans.

What is the logo for Super Bowl LX?

The Super Bowl LX logo was revealed in February 2025.

It features a myriad of colors, making predicting the Super Bowl teams impossible, right? Well, not entirely.

Which teams does the logo say will play in Super Bowl LX?

The logo heavily features pink, but since no teams in the NFL have pink in their logo, that can be eliminated entirely. Let’s focus on the other four colors: red, blue, yellow, and green.

Here is a list of the teams in the playoffs with each of those colors:

Red:

New England Patriots
Houston Texans
Buffalo Bills
San Francisco 49ers

Blue:

Denver Broncos
New England Patriots
Houston Texans
Buffalo Bills
Los Angeles Chargers
Seattle Seahawks
Chicago Bears
Carolina Panthers
Los Angeles Rams

Green:

Jacksonville Jaguars
Seattle Seahawks
Philadelphia Eagles
Green Bay Packers

Yellow:

Jacksonville Jaguars
Pittsburgh Steelers
Los Angeles Chargers
Los Angeles Rams
San Francisco 49ers (it’s a stretch)
Green Bay Packers

Now, based on the theory, the logo wouldn’t just throw colors around willy-nilly. Each color has a purpose, so every color should be represented in the matchup. Given there are only four teams with red in their logos this season, let’s start there.

We can eliminate the 49ers. Since they qualify for both red and yellow, that would only leave blue and green for the AFC. Since no teams in the AFC feature both colors, the red category must be occupied by an AFC team.

Given all three AFC teams in the red category also fit into the blue category, it stands to reason that the NFC team will feature green and yellow. Who fits that category? The Green Bay Packers! That’s right, it looks like the NFC’s No. 7 seed will be heading to Santa Clara for a shot at a Lombardi Trophy.

But who will they play against? It comes down to the Houston Texans, Buffalo Bills, and New England Patriots.

Of these three teams, the blue from the logo most closely resembles that of the Buffalo Bills. Though the Bills’ blue is a bit darker, the Patriots’ and Texans’ blue hues are much darker, making the Bills the choice for the AFC.

So, there you have it, Super Bowl LX will feature the Buffalo Bills taking on the Green Bay Packers. It’s not really a showdown that anyone is predicting currently, but if the colors are to be believed, then we have our matchup.

And for anyone wondering, BetMGM lists Bills vs. Packers at +6600 odds. The Bills have +500 odds to win the AFC (third-best in conference), while the Packers have +1100 odds to win the NFC (fifth-best in conference).

This post appeared first on USA TODAY
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